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Elizabeth Banks + GoPuff – Interwoven Studios Downtown LA

  • Writer: Interwoven Staff Writer
    Interwoven Staff Writer
  • May 15
  • 4 min read

Elizabeth Banks and GoPuff Bring Holiday Cheer to Interwoven Studios Downtown LA


Elizabeth Banks — actress, producer, and co-founder of the adventurous wine brand Archer Roose — recently brought her signature wit and charm to Interwoven Studios Downtown LA for a holiday campaign that was anything but ordinary. In partnership with GoPuff and Gut Feeling Agency the campaign promoted Archer Roose’s accessible canned wine in a way that felt festive, fresh, and unmistakably on-brand.


Elizabeth Banks on set at Interwoven Downtown LA, filming a holiday spot for GoPuff and Archer Roose.
Elizabeth Banks on set at Interwoven Downtown LA, filming a holiday spot for GoPuff and Archer Roose.

Shot entirely at Interwoven Studios Downtown LA location, the video leaned into a playful tone with high-end production value, making use of both the studio’s technical flexibility and in-house creative direction. From cozy holiday vibes to quick-witted product humor, the spot was designed for maximum scroll-stopping impact — all built and executed by Interwoven Agency and Gut Feeling Agency from concept to post.


A Sparkling Holiday Campaign


Why Elizabeth Banks and Archer Roose Are a Perfect Match

Elizabeth Banks is more than just the face of Archer Roose — she’s a strategic partner who believed in the mission. Co-founder Marian Leitner-Waldman started the brand with a goal of making great wine more accessible and sustainable. When Elizabeth discovered Archer Roose, she didn’t just join as a celebrity ambassador — she invested, collaborated, and helped shape its creative voice. Together, they’ve built a brand identity that’s smart, stylish, and refreshingly unpretentious — delivering premium wine in cans with campaigns that balance quality with a sense of humor.


Elizabeth Banks brings her signature humor to the holiday campaign for Archer Roose.


In this holiday spot, that tone shines through. Elizabeth plays up the role of indulgent holiday host — exaggerated, cheeky, and self-aware — perfectly matching Archer Roose’s ethos of approachable elegance.


As Seen in Adweek

The campaign also caught the attention of industry press — Adweek spotlighted Elizabeth Banks’ role in shaping the Archer Roose brand and how this holiday spot continues that irreverent, premium-meets-playful tone.



How the Interwoven Agency Brings It to Life


This holiday campaign wasn’t just shot at Interwoven — it was built here, too. As a full-service creative partner, Interwoven Agency partnered with Gut Feeling Agency to lead almost every stage of production in-house. From set design, casting, and creative direction — the Archer Roose x GoPuff spot was imagined and executed by Interwoven’s team.


A festive frame from the Archer Roose x GoPuff holiday spot — produced, styled, and shot entirely by Interwoven Agency.
A festive frame from the Archer Roose x GoPuff holiday spot — produced, styled, and shot entirely by Interwoven Agency.

With both creative and production under one roof, the agency was able to move quickly and cohesively, capturing the quirky elegance of Archer Roose’s brand while crafting a social-first spot designed for maximum impact. The result is a seamless blend of strategic storytelling and bold visual execution — all designed to feel effortless on screen.





Inside the Social Spot


Whimsical Energy Meets Professional Execution

This wasn’t your average holiday campaign — it was offbeat in all the right ways. The spot opens with warm tones, cozy lighting, and a tongue-in-cheek take on holiday indulgence. From dramatic wine pours to comedic monologues, the shoot called for bold character, stylized visuals, and production precision — all brought together inside Interwoven Downtown LA.



The Role of Interwoven Downtown LA

The entire production came to life inside Interwoven Studios Downtown LA, a space built to flex between high-end creative direction and on-the-ground execution. With ample room for set builds, seamless lighting integration, and all-day comfort for talent and crew, the studio served as the ideal environment to create a holiday campaign with polish and personality.


The Interwoven Downtown LA studio served as the production home for the Archer Roose x GoPuff holiday spot.


An Interwoven Agency Project from Start to Finish

This was more than just a rental — it was a full-scale Interwoven Agency production. From initial concept development to set design, lighting, production, direction, and post — everything was executed in-house. The campaign was designed, shot, and finished by the Interwoven team under one roof, ensuring seamless collaboration and creative consistency at every stage.


Meet the Crew Behind the Spot


No production comes to life without the people behind the camera — and for this campaign, it was a team of top-tier creatives who made the Archer Roose holiday vision a reality. Three key talents — Valerie Tan (Producer), Bowen Moreno (Cinematographer), and Brady Berryhill (Gaffer) — played a critical role in shaping the look, feel, and flow of the shoot.


All three are represented by Interwoven Agency and are part of the trusted roster that enables Interwoven to execute high-quality campaigns from start to finish. Their combined expertise in production, lighting, and image-making helped ensure this project was executed with clarity, consistency, and creative vision.



Why Interwoven Is Built for Every Stage of Production


What makes Interwoven unique is more than just its physical spaces — it’s the ability to bring every piece of the production puzzle under one roof. With access to studios, crew, creative direction, equipment, and post, Interwoven is more than a rental or an agency — it’s a full-circle production partner.


Whether you're building a campaign from scratch or just need a seamless place to bring your concept to life, Interwoven meets you where you are and scales with your needs. It’s that balance of infrastructure and agility that makes projects like Archer Roose x GoPuff not only possible — but efficient, cohesive, and creatively strong.


See the Spot + Book Your Campaign


Whether you're producing a commercial, branded content, or a fast-moving social campaign, Interwoven Downtown LA and Interwoven Agency offer the space and support to get it done. With flexible studio infrastructure and a full-service creative team under one roof, we make it easier to move from concept to final cut — all in one place.



📅 Book a studio tour or inquire about availability 

📸 Follow us on Instagram for more behind-the-scenes content 

📩 Reach out directly to collaborate 

🔗 Hire Our Crew through Interwoven Agency




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