Behind the Scenes: Wildflower x Orebella BTS Shoot at Interwoven Studios

Interwoven Staff Writer
Oct 3
3 min read

Updated: Oct 7

When Bella Hadid’s fragrance brand, Orebella, teamed up with Devon and Sydney Carlson’s Wildflower Cases for a limited-edition accessory collaboration, it was bound to be a cultural moment. The partnership between Bella’s visionary beauty label and Wildflower’s iconic, trend-setting phone cases felt like the perfect meeting of worlds: bold, stylish, and rooted in authenticity.

And when it came time to shoot the campaign, they needed a space that could keep up with the collab’s energy. That’s where Interwoven Studios came in.

Why Interwoven Was the Perfect Fit

At Interwoven, we’ve designed our studios to be more than just four walls. They’re creative playgrounds where talent and crew can move seamlessly, experiment freely, and bring ambitious visions to life without compromise.

For the Orebella x Wildflower collab shoot, this meant:

Multiple sets running at once — giving the creative team freedom to shift between concepts quickly.
Glam and staging spaces — ensuring Bella, Devon, and Sydney had everything they needed to feel comfortable and camera-ready.
Production support — our on-site team made sure every detail (from power distribution to set transitions) ran smoothly, so the focus stayed on creativity.

The result? A space that gave both teams confidence to push their ideas further while keeping the pace fluid and fun.

The Creative Team

The shoot was led by photographer Zamar Velez, a longtime friend of the studio. Zamar has shot with us many times, and we’re always inspired by the way he uses the space. Watching him work is a masterclass in energy and precision — he knows how to capture the effortless cool that Wildflower and Ôrəbella embody together.

On the creative direction and styling side, Wildflower’s team absolutely crushed it. Devon and Sydney Carlson, leading the brand they’ve built into a cultural staple, brought their signature eye for design and detail. Bella, meanwhile, brought Orebella’s bold, sensorial identity into the mix. Together, the synergy of both brands made for a shoot that felt as collaborative as the product itself.

Set Design & Studio Energy

One of the reasons Wildflower and Ôrəbella loved using Interwoven was the flexibility of our space. The teams brought in fresh design elements that transformed the environment, and this shoot was no exception.

The oversized red backdrop set the tone for bold, high-impact shots, while a custom bedroom-inspired set created a more intimate, playful atmosphere. Having the room to build out multiple concepts at once meant the creative team could move fast, stay in flow, and capture a variety of looks without ever feeling rushed.

And the atmosphere? Pure magic. Music played, friends laughed, and the crew moved with an ease that only comes when logistics are taken care of behind the scenes.

A Moment That Stood Out

There was one moment during the shoot that really captured the spirit of the collab: Bella, Devon, and Sydney all together on the bed set, laughing and posing in a way that felt completely authentic. It wasn’t just a shot for the campaign — it was a snapshot of genuine friendship. That authenticity is what makes both Wildflower and Ôrəbella resonate so deeply with their audiences, and it’s moments like these that remind us why Interwoven exists: to create the conditions for magic to happen.

The Interwoven Difference

From start to finish, our role was to make the process seamless. While the Wildflower and Ôrəbella teams focused on styling, direction, and performance, we handled the invisible details that keep everything on track:

Coordinating load-in and set builds.
Managing power and technical needs for Zamar’s team.
Ensuring the talent had private, comfortable spaces to relax and reset.
Keeping the flow smooth so creativity never had to pause.

It’s this partnership approach — a blend of flexibility, infrastructure, and service — that makes Interwoven the go-to home for collaborations like this.

Hosting the Ôrəbella x Wildflower collab shoot reminded us why we do what we do: creating a space where talent, crew, and creativity come together to make something unforgettable.

If you’re planning your next campaign, collab, or content shoot, we’d love to have you here. Interwoven Studios isn’t just where projects happen — it’s where they come alive.

From - @orebella @wildflowercases

By - @bellahaddid, @devonleecarlson, @sydneycarlson

Director / Photographer - @zamarvelez

Lighting Director - @lance.i

1st Photo Assistant - @lens_face

Digital Tech - @glprentals

Stylist - @taylor__mcneill

Styling Assistant - @kenn_smithh

Styling Assistant - @frankiebenkovic

Hair Artist - @jacobschwartzhair

Hair Assistant - @styledby.sammie

Make Up Artist - @tuddynana